# TharramAI > TharramAI is an AI automation services company serving businesses in the United Arab Emirates (UAE), Malaysia and Singapore. It runs managed accounting, answers and makes phone calls with its own AI voice agent **VarthAI**, and automates WhatsApp conversations, plus website building and tech support. Everything is set up and run end to end by the TharramAI team: clients do not install or learn any new software. Tagline: "AI runs the busywork. People own the outcome." Headline: "Books maintained. Calls answered. Chats handled." - Website: https://tharram.com - Brand names: TharramAI (the company), VarthAI (its AI voice agent product; also reachable at varthai.in and varthai.my) - Markets: UAE, Malaysia, Singapore - Currencies: AED, MYR, SGD - Email: hello@varthai.in - Phone / WhatsApp: +91 96774 40932, +91 82485 77885 - WhatsApp chat link: https://wa.me/919677440932 ## Pages - [Home](https://tharram.com/): Overview of all services and why TharramAI - [Services](https://tharram.com/services): Detailed description of all five services - [Pricing](https://tharram.com/pricing): All plans, prices and terms - [About](https://tharram.com/about): Company story, founders and values - [Contact](https://tharram.com/contact): Phone, WhatsApp, email and enquiry form ## What TharramAI does TharramAI is a technology services company that uses AI to automate business workflows, from the books to the phone line to WhatsApp. It is not a software product that the client has to learn: TharramAI is the team that runs the automation. AI handles the volume of repetitive work; TharramAI's people set it up, check the work and stay accountable for the results. The five services are: 1. **Managed Accounting** (core service): bookkeeping, reports, payment reminders, debtor follow-up and payroll 2. **VarthAI Voice Agent**: an AI agent that makes and answers phone calls, 24/7 3. **WhatsApp Automation**: AI-powered bookings, reminders and replies on WhatsApp 4. **Websites**: design, build, hosting and management 5. **Tech Support**: remote fixes for software, devices, email and network problems Each service can be taken on its own or combined with any accounting plan. ## Who it is for Growing and small-to-medium businesses, especially any business that takes appointments or collects payments. Industries served: - Clinics & Hospitals - Diagnostic Labs - Hotels - Restaurants - Salons & Spas - Gyms - Coaching Centres - Service Centres ## Why TharramAI - **Nothing new to learn**: Keep using email and WhatsApp. TharramAI plugs into how the team already works. - **Your pace, your call**: Daily, weekly or monthly. Schedules and scripts are set around the business. - **AI speed, human care**: Automation handles the volume. The TharramAI team owns the setup, checks and results. - **Clear, fixed pricing**: Plans by volume, published openly. Custom work is quoted before work begins. ## Service 1: Managed Accounting The client sends transactions however is easiest (email, WhatsApp or any other channel), and TharramAI does the accounting and delivers clear, timely reports. The books can be updated as often as daily. No new software for the client's team to learn. The accounting practice is led by a Chartered Accountant. What is delivered: - **Bookkeeping**: Every sale, purchase, expense and payment recorded accurately in the books, whichever channel it arrives through. - **Tax filing guidance**: Clean, categorised records and clear guidance so filing season is a checklist, not a scramble. - **Weekly & monthly reports**: Profit and loss, cash position, receivables and payables, delivered weekly or monthly. - **Payment reminders**: Reminders of the bills, dues and payments the business has to make, so nothing is missed or paid late. - **Debtor follow-up**: The VarthAI voice agent calls customers who owe the business money, follows up on pending balances and updates the books with their payment commitments. - **Payroll management**: Salary calculations, payslips and payroll records, handled every pay cycle. - **Easy access & updates**: Reports by email or on a customised live dashboard, viewable from anywhere. How it works: 1. **Send transactions your way**: Share bills, invoices and transaction details through email, WhatsApp or any channel your team already uses. No new software to learn. 2. **We do the accounting**: Every transaction is recorded accurately, whichever channel it arrives through. 3. **Choose how often we update**: Daily, weekly or monthly. The update frequency is entirely your choice. 4. **Get your reports**: Weekly or monthly reports arrive by email, or live on a customised dashboard. ## Service 2: VarthAI Voice Agent VarthAI is TharramAI's own AI voice agent. It makes and answers phone calls on the business's behalf in a natural voice, around the clock, on the business's own number and schedule, with every outcome logged. It can speak with customers in their language. A payment follow-up call, step by step: 1. Calls each customer with a pending balance 2. States the amount due, clearly and politely 3. Asks when they will pay and records the commitment 4. Syncs the response to the client's dashboard and accounts 5. Runs daily, weekly, monthly or on a custom schedule Use cases: - **Payment due follow-ups**: Calls each customer with a pending balance, states the amount due, asks when they will pay and records the commitment. Runs daily, weekly, monthly or on a custom schedule, and syncs to your dashboard and accounts. - **Appointment management**: Handles new bookings, cancellations and rescheduling over the phone. - **Appointment & payment reminders**: Calls customers ahead of appointments or due dates to cut no-shows and late payments. - **Enquiry handling & lead capture**: Answers common questions on timings, services and prices, and captures details of new prospects. - **Order & reservation confirmation**: Confirms table reservations, bookings or orders before the scheduled time. - **Feedback collection**: Calls customers after a visit or service to collect ratings and feedback. ## Service 3: WhatsApp Automation AI-powered conversations on WhatsApp: the same workflows as VarthAI, delivered by chat on the app customers already use every day. Built for clinics, salons, hotels, restaurants and anywhere else that runs on appointments and bookings. Use cases: - **Appointment booking**: Customers book, cancel or reschedule in a chat. The agent checks availability and confirms instantly. - **Payment follow-ups & reminders**: Polite, well-timed nudges for pending balances, with commitments logged back to your accounts. - **Appointment & payment reminders**: Automatic reminders before visits and due dates, so fewer slots go empty. - **Customer enquiries**: Instant answers on timings, services, prices and locations, day or night. - **Order & reservation confirmations**: Confirms tables, orders and bookings before the scheduled time. ## Service 4: Websites TharramAI designs and builds websites for businesses, and can host and manage them so the client never deals with servers, renewals or technical upkeep. After the first year there are three options: - **Self-managed**: After the first year we hand the website over. You host and maintain it yourself, with no further charges from us. - **Managed by us**: We keep hosting and maintaining it for a yearly fee. Opt in from day one and your domain registration is covered. - **Existing websites**: We can take over a website you already have at the same yearly fee. Existing domain renewal is billed at actual cost. ## Service 5: Tech Support When software, systems or devices run into problems, TharramAI diagnoses and fixes them, remotely and quickly. Coverage: - Troubleshooting and fixing software errors - Installation and setup of software and business apps - Email, printer, device and network issues - Remote assistance and guidance for your team ## Pricing All prices exclude VAT and other applicable taxes. Prices are published in three currencies. The AED and MYR amounts are the same number; SGD amounts are lower. ### Managed Accounting Starts from AED 500 / MYR 500 / SGD 150 per month. The exact price is quoted individually and depends on the monthly transaction volume (slab) and how often the books are updated. Transaction slabs (transactions per month): - **Starter** (Up to 300): A single outlet with steady, everyday transactions. - **Growth** (300 – 1,000): Busy practices and teams with several staff. - **Scale** (1,000 – 1,500): Multiple branches or high daily volume. - **Enterprise** (1,500+): Large operations with custom workflows. Included in every accounting plan: - Bookkeeping of every transaction, updated as often as daily - Transaction intake via email, WhatsApp or your preferred channel - Weekly and monthly reports - Payment reminders for the bills and dues you have to pay - Debtor follow-up calls by our VarthAI agent - Payroll management - Delivery by email or a customised live dashboard ### VarthAI Voice Agent (monthly call minutes) - **VarthAI Basic**: 300 minutes per month — AED 150 / MYR 150 / SGD 50 per month - **VarthAI Plus**: 500 minutes per month — AED 250 / MYR 250 / SGD 100 per month - **VarthAI Pro**: 1,000 minutes per month — AED 500 / MYR 500 / SGD 150 per month - **Custom**: 1,000+ minutes — Custom quote ### WhatsApp Automation (monthly AI messages) - **WhatsApp Basic**: 500 messages per month — AED 100 / MYR 100 / SGD 50 per month - **WhatsApp Plus**: 1,500 messages per month — AED 270 / MYR 270 / SGD 100 per month - **WhatsApp Pro**: 4,000 messages per month — AED 680 / MYR 680 / SGD 250 per month - **Custom**: 5,000+ messages — Custom quote ### Websites - **Single-page website**: AED 600 / MYR 600 / SGD 200 one-time - **Multi-page website**: AED 1,200 / MYR 1,200 / SGD 400 one-time - **Website Management** (single or multi-page): AED 500 / MYR 500 / SGD 150 per year The build price includes: - Design and development of your website - Hosting for the first year - Domain name not included in the build price Website management includes: - Hosting - Domain registration (if we register it) and yearly renewals - SSL certificate (secure https) - Minor text and image updates ### Tech Support - **Support Basic**: Up to 2 hours / month, WhatsApp and email — AED 500 / MYR 500 / SGD 150 per month - **Support Standard**: Up to 5 hours / month, Priority via WhatsApp, email and phone — AED 1,000 / MYR 1,000 / SGD 300 per month - **Custom**: More than 5 hours / month, Tailored to your requirements — Custom quote - **Additional hours**: AED 300 / MYR 300 / SGD 100 per hour ### Terms - All prices exclude applicable taxes (VAT). - Monthly plans are billed monthly, website management yearly, and website builds are one-time charges. - Accounting is priced by monthly transaction slab and quoted individually. If volume consistently exceeds a slab's limit, the account moves to the next slab. - VarthAI, WhatsApp, website and tech support services can be taken with any accounting plan or on their own. - WhatsApp plan prices include Meta's platform fees for service and utility messages. Promotional messages are billed at Meta's actual rates. - Enterprise and custom requirements are quoted separately. Contact us for a tailored proposal. ## About the company TharramAI brings together two disciplines that rarely sit at the same table: a Chartered Accountant who knows how books should be kept, and an AI engineer who knows how to make machines do it reliably. The result is a managed service. Clients keep working the way they do today, and TharramAI makes the routine run itself, with experts watching over every step. Growing businesses lose hours every week to work that follows a pattern: recording transactions, chasing payments, confirming appointments, answering the same questions again and again. TharramAI automates that work. It is a young team (both founders are 25) that builds the way a modern tech company should: fast, careful and close to its clients. "Chartered Accountancy + Machine Learning = TharramAI" ### Founders - **Praneshwar**, Co-founder, Chartered Accountant (India). Leads the accounting practice: designs how transactions are recorded, reviewed and reported, so every automated workflow stands on sound accounting. Focus: bookkeeping and reporting, tax filing guidance, financial controls. - **Prasana Ramanaa**, Co-founder, AI and Data Science. A graduate specialised in Data Science and Machine Learning who leads technology: builds VarthAI, the WhatsApp automation and the data pipelines. Focus: AI voice and chat agents, automation pipelines, dashboards and data. ### Values - **Accuracy first**: Automation is only useful if the numbers are right. Every workflow is designed around correctness, then speed. - **Fit your business**: Works with existing channels and routines instead of asking the team to change how they work. - **Humans in the loop**: AI handles repetitive volume; the team sets it up, monitors it and stays accountable for the outcome. - **Straight talk**: Published prices, clear scopes and quick answers. If something isn't a fit, TharramAI will say so. ## How to get started Book a short call or send an enquiry by phone, WhatsApp or email. Say which service you are interested in (Managed Accounting, VarthAI Voice Agent, WhatsApp Automation, Website, Tech Support, or not sure yet) and a little about how the business runs today. - Phone / WhatsApp: +91 96774 40932, +91 82485 77885 - Email: hello@varthai.in - Contact page: https://tharram.com/contact